by Katie Heid
A few years ago when the economy took a turn, a disturbing trend developed. Starbucks franchisees closed. Krispy Kreme Donuts boarded up. The caffeine and sugar fix we all took for granted no longer lurked on every corner.
Who wants to live like this?
Lance Ellenberg, owner of Lance’s Bakery, chatted me up while I tried to decide what to order. (I went with the Apple Fritter. Ah-ma-zing!) Ellengberg was quick to tell me that this honor has been a big boost to this Owosso sweet spot.
“We’ve had people in Owosso who didn’t know we were here until we won,” he said.
It’s a good thing they know now. The display case at Lance’s Bakery boasts an assortment of donuts, scones, cinnamon rolls, and the famous maple triangle donut.
According to the company’s website, Ellenberg opened his business two years ago. That’s when he obtained the triangle’s recipe from the former White’s Bakery and reintroduced it at his shop. Now people who grew up on the popular maple triangle no longer have to live without it – even if they don’t live in Owosso.
“We ship to 28 states,” he said.
It’s easy to see what make’s Lance’s Bakery so special. It has that small-town feel when you enter. You’ll see the regular customers who come in everyday at the same time for their cup of coffee. Everyone is greeted by a friendly “Hello!” when they walk in the doors. It’s hard not to sit and stay awhile. With all of this, there’s another thing that makes this bakery special, too.
“We make everything from scratch,” said Ellenberg. “Many of the supermarkets have frozen products that are shipped in. We don’t.”
Apparently, it’s this personal touch that draws folks from all over Michigan to enjoy what Lance’s has to offer.
“We’ve had people visit from all over the state – Muskegeon, Jackson. They told us they had to drive here to find out what makes us so special.”
So, drive over to Lance’s Bakery in Owosso for that cup of coffee, maple triangle donut, and small town hospitality that never goes out of style.
Katie Heid is a Michigander through-and-through. She is a former disc jockey and television reporter who now spends her time teaching college students the art of writing and public speaking while also raising two active boys. See more from Katie at Heid and Seek — A Journey Through the Messy Stuff of Life.