The Groomzilla Files #4

by Brandon James Anderson

My fiancé and I have been told often by couples who have tied the knot both recently and long ago that you cannot please everyone and that the big day is, ultimately, about the two people who are taking the step to join themselves in union.

There is definitely some truth to this; yet, there’s no getting around the fact that my wedding is going to be pretty great. It will be the best day of my life and most likely the best day of the guests’ lives as well.

Given that we are somewhat having a destination wedding held in Northern Michigan with a reception venue with limited space, the guest/audience list is going to have to be kept to a minimum. What this means, in other words, is that this is going to be a highly anticipated event with limited availability which, only naturally, leads to my latest idea: pre-ordered seating.

In recent years sites like Ticketmaster, StubHub, and Live Nation have offered consumers the ability to choose their own seats when purchasing tickets to concerts and sporting events. The next evolutionary step of such a convenience would be the world of wedding receptions.

Beyond the convenience of securing a spot to the reception ahead of time, tiered seating could be offered with preferred seats going at a premium. Rather than having to pick up a name card from a table, guests can print their “tickets” at home and bring them to the reception with the peace of mind that comes with knowing they have booked a seat at one of the first tables that will be called to the buffet.

While I’m at it with this idea, let’s not stop with seating availability. A recent trend with online ticket purchasing has been the ability to add on items to the purchase. If you can purchase VIP parking to go along with a ticket to a show at DTE Energy Music Theatre, it only seems right that I offer my audience the ability to skip the line at the bar with the purchase of a VIP wristband. For the environmentally conscious, I could even offer folks the chance to “add on” a $2 donation to offset their carbon-footprint from their travel to the wedding and just pocket that cash (which I assume is what ticketing and travel websites do themselves anyway).

If I really want to go all in on this idea, the options are limitless (or, more realistically, limited by whatever amount can be budgeted towards creating an online ticketing purchase system). So, if using my own wedding as a way to bring tiered seating and a la carte pricing to the forefront of the wedding industry makes me some kind of nuptial pioneer, then call me Johnny Brandy Appleseed.


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